The who
Who we are
Souvant represents more than just home fragrance — it embodies quality, luxury, and memory. The name Souvant draws on the spirit of nostalgia and ritual. We’re here to help you transform your space into a place you can relax and truly enjoy — with fragrances that echo the past and help shape the future.
The idea for Souvant began in 2021, at the height of the COVID-19 pandemic. I was reminded of scent’s quiet but profound power when I came across the fragrance of white lilies — my late mother’s favourite flower. That single note took me back to childhood, to a moment I gave her lilies and saw her smile. It was more than a scent — it was time travel, emotion, and connection all at once.
That experience sparked a journey to build a brand rooted in memory, comfort, and the beauty of fragrance.
The what
What we do
At present, we specialise in wax melts, offering carefully formulated scent blends designed to fill your space with a rich, lingering aroma. Every melt is hand-poured in small batches, made with care in the UK. Many of our fragrance profiles are also suitable for candles, diffusers, room sprays, and soaps — product lines we plan to introduce as we grow and refine our offering.
All of our wax melts are:
- Vegan-friendly and cruelty-free
- Free from parabens and phthalates
- Made with recyclable packaging
- Produced with long-lasting, luxurious scent throw
We believe luxury should be within reach — and that fragrance should be more than background. It should make you feel something.
The why
Why we do it
Fragrance is powerful — it’s emotional. It’s often one of the most underappreciated senses, yet it can instantly ground us in a memory, shift a mood, or change the way we experience a space.
Our goal is to help customers reconnect with those moments. Whether a scent reminds you of your childhood home, a loved one, or a holiday by the sea, we want Souvant to be the brand that helps you feel more connected to your space, your past, and your present.
We believe luxury should be within reach — and that fragrance should be more than background. It should make you feel something.