Souvant’s mission is simple:
To offer a slice of affordable luxury for the everyday home. We want to be part of the memories you create — the quiet Sunday mornings, the family dinners, the self-care evenings. Through scent, we hope to enrich those moments.

All whilst creating products that are environmentally conscious, Vegan & Cruelty-Free.

Who We Are

Souvant represents more than just home fragrance — it embodies quality, luxury, and memory. The name Souvant draws on the spirit of nostalgia and ritual. We’re here to help you transform your space into a place you can relax and truly enjoy — with fragrances that echo the past and help shape the future.

The idea for Souvant began in 2021, at the height of the COVID-19 pandemic. I was reminded of scent’s quiet but profound power when I came across the fragrance of white lilies — my late mother’s favourite flower. That single note took me back to childhood, to the moment I first gave her lilies and saw her smile. It was more than a scent — it was time travel, emotion, and connection all at once.

That experience sparked a journey to build a brand rooted in memory, comfort, and the beauty of fragrance.

About Us

What We Do

At present, we specialise in wax melts, offering carefully formulated scent blends designed to fill your space with a rich, lingering aroma. Every melt is hand-poured in small batches, made with care in the UK. Many of our fragrance profiles are also suitable for candles, diffusers, room sprays, and soaps — product lines we plan to introduce as we grow and refine our offering.

All of our wax melts are:

  • Vegan-friendly and cruelty-free
  • Free from parabens and phthalates
  • Made with recyclable packaging
  • Produced with long-lasting, luxurious scent throw

We believe luxury should be within reach — and that fragrance should be more than background. It should make you feel something.

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Why We Do It

Fragrance is powerful — it’s emotional. It’s often one of the most underappreciated senses, yet it can instantly ground us in a memory, shift a mood, or change the way we experience a space.

Our goal is to help customers reconnect with those moments. Whether a scent reminds you of your childhood home, a loved one, or a holiday by the sea, we want Souvant to be the brand that helps you feel more connected to your space, your past, and your present.

What we stand for

  • Sustainability

    Fully recyclable packaging and ongoing efforts to improve eco-responsibility.

  • Ethical production

    • All Souvant products are cruelty-free and vegan.

  • Simplicity & Affordability

    Elegant, minimal design and intuitive scents, made with affordability in mind.
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Souvant: Who we are, Our Mission, Our Meaning

What Emotional or Lifestyle Impact Are We Trying to Create?

We aim to help people build emotional touchpoints in their home. Our products are designed to enhance everyday rituals — morning coffees, cozy evenings, spring cleanings, holiday traditions — and to become part of new and lasting memories. Whether you're finding peace, energy, comfort, or reflection, scent is the invisible thread that ties it all together.

Who Are Our Customers?

Souvant is for everyone. Whether you're gifting your child their first scent for their new flat, buying a comforting scent for an elderly parent, or treating yourself to something calming, our products are designed for moments that matter — across all seasons of life.

We cater to homes that want to feel cozy in winter and vibrant in spring. Our customers value quality, thoughtfulness, and design — and they’re looking for products that reflect those values.

How Are We Different?

We’re not a faceless corporation. We’re a small, independent business with a big heart — and that shows in everything we do.

Here’s what sets us apart:

  • Handmade in small batches – Every melt is poured, packed, and shipped by hand with care and attention.

  • Artisanal quality at honest pricing – Our scent throw and blend quality rival luxury giants like Jo Malone and Cire Trudon — at a fraction of the price.

  • Eco-conscious ethos – Recyclable packaging, cruelty-free ingredients, and a constant drive to reduce waste.

  • Personal touch – Our customers aren’t numbers. We know you by name, we listen to feedback, and we improve our offerings based on your experiences.

  • Memory-driven design – We don’t just make scents — we create experiences that connect to emotion, nostalgia, and story.

What We Want to Achieve in the Future

Souvant has big ambitions. We want to be a globally recognised name in luxury home fragrance — not just for our scents, but for our ethics, customer connection, and creativity. From homes to hotels, spas to studios, we want our products to elevate any space they touch.

Future goals include:

  • Expanding our product range to include candles, diffusers, room sprays, and soaps

  • Introducing seasonal and signature scent collections

  • Exploring wholesale opportunities and partnerships with boutique retailers and spas

  • Continuing to push the boundaries of affordable luxury in home fragrance

In Summary

Souvant was born from a personal moment of connection — one scent, one memory. Today, that moment inspires everything we do.

We are a small brand with a big mission: to make luxury, emotion, and beauty accessible through fragrance. Whether you’re lighting a wax melt at the end of a long day or setting the mood for a celebration, we’re honoured to be part of your story.

Welcome to Souvant — a place where scent becomes memory.